And none of them contribute to ranking. There's only a handful of differentiating strategies, which mostly revolve around offering seamless mobile functionality for your site, that distinguish the two (and these factors affect both desktop and mobile ranks!) There's a persistent idea that mobile search and search results are totally …

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. You need to make sure you are comfortable with who you have hired and the product they will be delivering. The feeling of being able …

Most marketers who specialise in other areas tend to forget that social media management is completely different. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. Content is not there …

I like to see what it's like to hop in their funnel: how is the experience? Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Using the latest SEO tools and software, it is our job to find …

Content must convey sentiment for people to be able to empathize and connect with it. Search used to be simple. Also think about your own use of search engines. Imagine having a fun-packed new rocking horse in your room. For example, where would one find local organic veg delivery around …

Many people share tips and life experiences on forums, blogs, etc. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and …