Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can …

With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. The right content can attract the right users through your business funnel. Their goal is to return websites and other digital assets that most closely align with a …