What is generally the one thing that may prevent someone from using my service? Essentially, these files are a condensed map that lays out the structure and hierarchy of your site. Try adding your company to a Free UK Business Directory - it will help with your search engine optimisation efforts …

f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

A bad strategy here can cause some serious damage. Continue to experiment and assess results, and make changes based on those findings. For some keywords, this is easier said than done, but your first job is choosing the right keywords to begin with. I couldn't begin to think I could …

The right image sends a clear message about the unique nature of an organization and its products. The natural growth of a Website's backlink profile is a strong indication of the true competitive quality of the site's content. Most Websites never earn very many links. Search engines understand this and …

Google's ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to build backlinks naturally. JavaScript, a type of …

To be effective, an SEO strategy should match the message to the appeal and executional framework. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often …

Although this may be suitable for medium-size or large companies, it is hardly the case for small businesses, especially if the business is not technology-related. You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent SEO traffic. Here's one technical …

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Don't go overboard with your internal linking …