It's a win-win strategy with an emphasis on onsite SEO

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. It is …

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Learn how to start with duplication

It's time consuming, it's expensive, and kind of cheap SEO firms aren't going to do the work needed to get real results in SEO. Apart from analytics, there are other ways to understand any given SEO landscape. If you find this to be the case, consider breaking your content out …

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Less is always better when it comes to analytics

What exactly is evergreen content and why does it matter? Sure, 589 backlinks might sound like a good thing, but not if 500 of those backlinks are potentially dangerous to your website and lead to spam. The internet offers a valuable form of direct marketing. I'm not a big fan …

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Search marketing implications related to reporting

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Don't go overboard with your internal linking …

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What's the story about nofollow links

Many people share tips and life experiences on forums, blogs, etc. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and …

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