Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Any site migration that involves URL changes needs to be …

Most marketers who specialise in other areas tend to forget that social media management is completely different. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. Content is not there …

Write interesting and creative content that you know people will share with others. Simply create a spreadsheet that lists all of your site's important URLs and their associated keywords. Target and tailor your meta descriptions according to your findings. Imagine having a fun-packed wooden rocking horses in your room. I'm …

In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are …

Although this may be suitable for medium-size or large companies, it is hardly the case for small businesses, especially if the business is not technology-related. You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent SEO traffic. Here's one technical …

Approximately 60 percent of the U.S. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the …

I like to see what it's like to hop in their funnel: how is the experience? Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Using the latest SEO tools and software, it is our job to find …

Add internal links to the taxonomies the post belongs to Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size - the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of …

When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. The right content can attract the right users through your business funnel. Their goal is to return websites and other digital assets that most closely align with a …

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. It is …

It's time consuming, it's expensive, and kind of cheap SEO firms aren't going to do the work needed to get real results in SEO. Apart from analytics, there are other ways to understand any given SEO landscape. If you find this to be the case, consider breaking your content out …

What exactly is evergreen content and why does it matter? Sure, 589 backlinks might sound like a good thing, but not if 500 of those backlinks are potentially dangerous to your website and lead to spam. The internet offers a valuable form of direct marketing. I'm not a big fan …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Images improve the experience for website visitors. They make your site look …

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Don't go overboard with your internal linking …

If so, would you feel comfortable giving us a review online? If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be …

Content must convey sentiment for people to be able to empathize and connect with it. Search used to be simple. Also think about your own use of search engines. Imagine having a fun-packed new rocking horse in your room. For example, where would one find local organic veg delivery around …

Many people share tips and life experiences on forums, blogs, etc. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and …